Admissions and Yield in the Age of Social Media
Mike Petroff is the Web and Enrollment Technology Manager at Emerson College in Boston, MA. He leads web marketing and online recruitment efforts for undergraduate and graduate admissions.
Mike also chaired the Social Media Group at Emerson College, working with about 20 other staff members from a broad range of campus departments to share ideas and implement
marketing initiatives. In four short months, they implemented a college Facebook fan page, Twitter account, Flickr account and YouTube EDU channel, all running sustainably with positive growth and audience
engagement. Emerson College’s social media presence was ranked as a top school nationally by both StudentAdvisor.com and USA Today College.
Mike is a writer for the award-winning .eduGuru (Internet Marketing and Web Development in Higher Education) blog, covering topics in marketing, social media, admissions and online communities. He created EDUtweetups.com (a directory of higher education Twitter hashtags, chats and events), and FollowEDU.com (a searchable directory of Twitter users in Higher Education).